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About shimply

Shimply started with a desire to see the spirit of united India on one platform that every Indian could identify with. It started with a naive idea of its founder who had the opportunity to travel to different parts of India with his father, a serving BSF official at that time. Be it the deserts of Jaiselmer or the snowy mountains of Kashmir, the fort city of Gwalior or the jackfruit city of Agartala, he got a first hand experience of the diversity of these places. Each place had a very different culture in terms of clothing, jewellery, food preference, customs etc but this difference made each place special in its own way. As he travelled, he brought souvenirs for friends and family, representative of each place he visited – be it the woolen shawl from Manali for his Mom, himachali cap for his Dad, a chanderi saree for his aunt, a madhubani painting for his friend and so on. All the gifts were highly appreciated. In fact, there was demand for more. This made him realize that demand exists for these authentic and high quality products but there was no credible platform from where these products could be bought without the need to visit each place individually. This realization gave way to Shimply – a medium to bring this diversity to one platform which can resonate with every Indian living in that state, every migrant who misses his/her state, every Indian who wishes to try something new and every non Indian who aspires to get a feel of India.


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